ABM marketing technology provider Demandbase has unveiled new capabilities to provide marketing teams next-level control in designing, executing and measuring ABM strategies called Demandbase Data Stream, Site Analytics, and Self-Serve Targeting.  

The new feature enables marketers to  access data to power dashboards, website analytics, and autonomously launch digital advertising campaigns, providing them with a holistic, ABM-focused understanding of customers and prospects.

Demandbase is an ABM provider that helps B2B marketers grow their accounts and maximise marketing performance. Demandbase was also recently shortlisted for the B2B Martech Awards for ‘Martech vendor of the year’.

Earlier in October last year

, Demandbase added services to its ABM Ecosystem, which allowed partners to help clients use intent and engagement data to build audiences, deliver messages to target accounts, and align sales and marketing efforts. 

Gabe Rogol, chief executive officer of Demandbase, said: “B2B marketers are overwhelmed by the sheer volume of data available to us every day. Being the control freaks we are, marketers are constantly frustrated trying to extract the right insights to tailor our campaigns and reach our target audiences. We are launching new solutions that will empower all of us to take control of data to create tailored campaigns that will drive growth for their organisations. These new solutions are a reflection of what’s coming next in the world of ABM.”