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News: ‘Doing It Anyway’ campaign inspires women to consider a career in tech

The Tech Talent Charter has announced that it has officially launched its first ever creative campaign designed to tackle gender inequality in the UK tech sector.

The ‘Doing It Anyway’ campaign aims to encourage working-age women to consider a career in tech, and features images of women from a variety of backgrounds, who have found careers in technology through inspiring and non-traditional paths.

According to the statement, the women included were selected from over 300 candidates nominated by Tech Talent Charter signatories, and were invited to participate in an exclusive photoshoot with Tatjana Galic at the Rankin creative agency.

The outdoor, social and digital adverts, which feature images of the women and their stories regarding their personal journeys into their tech roles, highlight the need for more women in tech. The link directs people to a directory housed at

of over 300 vacancies, courses and retraining programmes run by Tech Talent Charter signatories and the wider tech industry.

Sinead Bunting, co-founder and author of the Tech Talent Charter, said: “Women’s careers have been disproportionately affected by the Coronavirus outbreak.

“Despite this, we know that many companies are actively recruiting women and people from minority backgrounds into tech roles within their organisations. At the Tech Talent Charter, we aim to connect the dots and highlight some of the opportunities open to women of all ages and from all backgrounds.

“The message of this campaign is women already have the everyday skills that lend themselves to a successful career in tech and that we need women of all kinds to bring their skills to the UK tech sector in order for it to thrive. We hope by seeing the campaign, it will inspire women to have the confidence to take the next step and explore how they can get started with a career in tech.”

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