The world’s largest dedicated Ford dealership

Ford Retail

has undergone a national rebrand to ensure joined-up customer experience.

As part of the rebrand customer facing brands will operate under a new name: TrustFord. The company will launch the rebrand across the dealership network during Q2 2014. The rebrand will be supported by a multi-platform campaign spanning press, outdoor, online and radio.

The company worked with 

Good

 to help develop the rebrand strategy and concept. The move is part of Ford’s ongoing strategy to align the business’ regional dealerships under one nationally recognised brand name and ensure a joined-up customer experience and offering across its entire group.

Stuart Kerr, chairman and CEO of Ford Retail, commented: “We are delighted to announce our new name. The rebranding of the Ford Retail group has been in development for some time and was put in motion following qualitative internal and external customer research. 2013 saw a considerable amount of planning, budgeting and development, and I am delighted to see the team’s hard work  now approaching fruition.

“We are well aware that TrustFord is a bold promise, but it is one we have every confidence we’ll live up to. This will reflect our commitment to being clear and transparent across our entire network of dealerships, our commitment to going the extra mile and provides a perfect fit with our goal of being easy to do business with. Quite simply, we want our customers to have trust in everything we do”