Google has launched an
Export Business Map
to help UK companies to expand overseas.
The map identifies the ten most ‘exciting’ international markets, in terms of strategic value and operational readiness, for UK digital businesses. Markets profiled include Germany, USA, France, Austria, Spain, Italy, Netherlands and Switzerland.
The new map includes information on internet penetration, web search and online purchasing, along with other key demographic insights into each marketplace.
The Export Business Map is backed up by new research from OC&C Strategy Consultants in collaboration with Google. The study revealed UK businesses in the travel, retail, leisure and content sectors, could benefit from a global eCommerce export market worth £45 billion by 2020 – three times its current estimated value of £13 billion.
Peter Fitzgerald, UK country sales director at Google, said: “The rules on international business have changed. The internet has removed boundaries, changing markets forever. This means that everyone from traditional businesses and established internet players, to bedroom start-ups, can take advantage of online tools and digital marketing to easily target new territories and engage with new customers.
“We hope the Google Export Business Map will help UK businesses to capitalise on the £45 billon opportunity, inspiring them to think beyond their local markets and grow quickly and strategically.”