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News: Gravity Global receives major investment from private equity fund to continue international expansion

Gravity Global has announced that it has reached an agreement with Elysian Capital, a UK-based mid-market private equity fund, for a major investment.

According to the statement this investment will support Gravity as it continues its mission to become the benchmark consultancy for delivering high-performance marketing programmes in complex and B2B markets, worldwide.

Gravity has completed three significant acquisitions in the past 18 months, adding additional skills and scale, especially within the digital transformation and ABM arena. The agency also continues to further strengthen its proven category knowledge and expertise in key areas, such as aerospace, transport, industrial and financial services.

Mark Lethbridge, Gravity’s chief executive, says that the agency’s strategy is to create a global network of agencies, with a core focus on B2B, capable of delivering the complete value chain, from brand to demand generation.

“This new partnership with Elysian Capital marks a significant milestone in Gravity’s history,” Mark said. “It will enable us to accelerate dramatically our growth strategy, as well as adding further rigour and discipline to the business where it is needed.”

Tom Falcon, partner at Elysian Capital, added: “We have been really impressed by the Gravity team and the immense momentum in the business. Gravity has been highly focused and successful in its target markets and consistently delivers award-winning work. We are really excited to have formed this partnership with Gravity, and excited about our future together.”

Gravity Global has a number of major clients, including Embraer, Bostik, MAN and Jupiter. The agency won Gold for ‘B2B marketing communications agency of the year’ in the B2B Marketing Elevation Awards USA 2020.

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