Leading the group marketing team, Maria will have responsibility for Mitie’s brand, propositions, digital, content and marketing operations
Mitie, UK based facilities management company, has appointed marketing veteran Maria Winn, formerly Maria Cameron, as its new CMO. Maria brings over 20 years of experience to Mitie, having led marketing teams for businesses including BT, Ford Motor Company and Vodafone. She is also the founder of a successful strategic marketing consultancy and a fellow of the Chartered Institute of Marketing.
Maria will lead the group marketing team for Mitie, with her responsibilities including its brand, propositions, digital, content and marketing operations, in support of the business’s broader corporate strategy and growth plans. Her focus will be on increasing awareness of Mitie’s growing services with existing clients and further enhancing its position as the market leader in the facilities management industry. This includes Mitie’s commitment to sustainability and decarbonising Britain through its Plan Zero commitment to achieve net zero carbon for its operational emissions by 2025 and support its customers in decarbonising their businesses.
Having begun her career as a mechanical engineer at Ford Motor Company, Maria is a strong advocate for women in STEM careers, and passionate champion of issues relating to diversity and inclusion.
Phil Bentley, CEO, Mitie, said: “We are very pleased to welcome Maria to the Mitie team at such an exciting time for the business. Through our ‘Science of Service’ approach, we offer our customers industry leading technology solutions that ensure that workspaces work efficiently, enabling us to deliver the exceptional, every day. Maria’s technical background and B2B experience is a great addition to our marketing team in driving Mitie’s exciting growth agenda.”
Maria said: “Many of our customers are facing significant challenges – creating safe workspaces, decarbonising estates, and using real-time data to optimise building effectiveness. Mitie has the technology and solutions to help. With our focus on creating value for customers and supporting the business’s broader strategy, I am excited to be joining Mitie at this time as we work to help our customers overcome these challenges, while also setting the standard for the facilities management industry. My priority is to look at how we source and implement the insights that will enable us to continue to lead the industry, launching market propositions that our clients truly value.”
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