B2B marketing consultancy Momentum has announced its acquisition of Last Mile Insight, a Boston based provider of account insights.
Last Mile Insight founder and President Ned Daubney will step into the role of Research Director, responsible for leading Momentum’s insight services in North America.
The acquisition enables Momentum to help clients gain a deeper understanding of what prospects and customers might need. Momentum hopes this insight into buying behaviour can help with its B2B growth strategy.
Momentum has helped drive revenue growth of $90 billion in the past 10 years, advising global businesses on how to strengthen and grow their most valuable relationships. Through its offices in London and Seattle, the company has worked with technology leaders such as Microsoft, Adobe and Dell, and is partnering with clients in financial services HSBC, Investec and State Street.
Alisha Lyndon, CEO and founder of Momentum said: “We are excited to be working with Ned and welcome Last Mile Insight to the Momentum family. Momentum has demonstrated exceptional success in driving revenue growth for our clients and this investment is a key step in expanding our research capabilities. It augments the investments we’ve made this year in the Momentum Customer Buying Index, and our focus on insight services, giving our clients greater probability of success.”
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