Search
Close this search box.

Archive

News: The B2B Marketing Awards shortlist announced!

We’re extremely proud to announce the finalists for this year’s B2B Marketing Awards! Congratulations to all those who made the shortlist, and thank you to everyone who entered. We’ll be revealing the winners on

16 November in London

, celebrating the giants of B2B.

1. Best multichannel campaign

  • ‘CoStar: The data that makes the difference’ by Earnest
  • ‘Experience makers: The book club’ for Adobe, by Agent3
  • ‘Feel the impulse of the next generation’ for CUPRA UK, by Graymatter REPLY
  • ‘It’s not x. It’s y’ by Bray Leino
  • ‘Long Live the XLA’ by True
  • ‘Power drive: The game’ by Sharper B2B Marketing
  • ‘Powerline at COP26’ by Bray Leino
  • ‘Profit hunter: Tech shark’ by Gravity Global
  • ‘Rhyme and Reason – Poetry and the law’ by Addleshaw Goddard

2. Best use of direct mail

  • ‘Cloud senses’ by Sharper B2B Marketing
  • ‘Green IT’ for Lenovo, by twogether
  • ‘It’s slice to meet you!’ by durhamlane
  • ‘Our risk, your reward.’ by Torpedo
  • ‘Royal Mail ‘Open door’ boxes’ by The Creative Consultancy
  • ‘Take me to the edge’ for Lenovo, by TBT Marketing

3. Best use of live, digital and/or hybrid events marketing

  • ‘Anaplan’s annual partner AKO event’ for Anaplan, by Velo
  • ‘CX Circle London’ by Contentsquare
  • ‘Data makes us human’ by Capgemini
  • ‘Energia, fly the future’ by Gravity Global
  • ‘Experience makers: Virtual book club’ by Agent3
  • ‘Profit Hunter: Tech Shark’ by Gravity Global
  • ‘UK hybrid CX circle 2022’ by Contentsquare

4. Best public relations or communications campaign

  • ‘Beyond the headlines’ by IRI
  • ‘Blank Canvas’ for LinkedIn and Inside Out, by Fight or Flight
  • ‘Dress release’ for Roland DG, by Fight or Flight
  • ‘John Guest: 60 years of trust’ for Reliance Worldwide Corporation (RWC), by Milestone Creative
  • ‘The worst ad campaign’ for Bango, by Wildfire

5. Best use of creative

  • ‘Action, not just words.’ by Korn Ferry
  • ‘Airbus: The world is a beautiful place’ by Gravity Global
  • ‘Lu Ban’ by MarketAxess and Darling Agency
  • ‘Profit hunter: Tech shark’ by Gravity Global
  • ‘Race to zero’ by Intuit QuickBooks
  • ‘Rhyme and reason – Poetry and the law’ by Addleshaw Goddard
  • ‘The delightful balance’ by Stein IAS
  • ‘Ultimate sidekick’ for DHL Supply Chain, by Upp B2B
  • ‘Workplace from Meta: Life on the frontline’ by Harvard

6. Best use of digital techniques or technologies

  • ‘Energia, fly the future’ by Gravity Global
  • ‘Game hub’ for Dell Technologies, by twogether
  • ‘Long Live the XLA’ by True
  • ‘Noisy innovation: What if?’ by DAC Beachcroft
  • ‘Profit hunter: Tech Shark’ by Gravity Global
  • ‘Race to zero’ by Intuit QuickBooks
  • ‘Sound advice’ for Sage, by twogether

7. Best use of social media or influencer marketing

  • ‘#DellTogether’ for Dell Technologies, by OST
  • ‘Building a 3 million strong ready-to-tap talent community’ by L&T Technology Services
  • ‘Profit hunter: Tech shark’ by Gravity Global
  • ‘ReadyForAnything campaign’ for Bosch Professional, by Clear B2B Marketing & PR Ltd
  • ‘Release the spirit for Mizkan’ by Omne
  • ‘Ultimate Sidekick’ by DHL Supply Chain

8. Best use of content marketing

  • ‘Electric moments’ by LeasePlan UK
  • ‘Going global: How one B2B company wrote the book to stand out from the crowd’ by Oban International
  • ‘It’s time to expect more’ by Eulogy and Virgin Media O2 Business
  • ‘Profit hunter: Tech shark’ by Gravity Global
  • ‘Race to zero’ by Intuit QuickBooks
  • ‘Sage People’s ‘HR in 2030’ report’ for Sage People, by Velo
  • ‘Sound advice’ for Sage, by twogether
  • ‘The art of cells’ by Transiris
  • ‘The new equation’ by PwC UK
  • ‘The story of firsts – Cloud builders career stories’ by April Six

9. Best use of customer insight

  • ‘ABM on first name terms’ for 02 Business, by The Marketing Practice
  • ‘Global 1:1 ABM program’ for Hitachi Vantara, by twogether
  • ‘LSEG: Workplace without limits’ for LSEG, by alan. agency
  • ‘Supercharge your success ‘ for Arden University, by Really B2B
  • ‘The art of cells’  by Transiris
  • ‘You don’t know Philly’ by Jellybean

10. Best use of thought leadership

  • ‘BRITA H2O: Home to office’ by Speed
  • ‘Building a fresh perspective’ by Civica
  • ‘Electric moments’ for LeasePlan UK, by Gravity Global
  • ‘Hubbub – Creative that distracts’ by Transmission
  • ‘OPEN by {Default}’ for Finastra, by Silver Agency
  • ‘Radical capital’ by Bidwells & Blackstock
  • ‘Work2035: The born digital effect’ for Citrix, by Man Bites Dog

11. Best limited-budget campaign

  • ‘Dress release’ for Roland DG by Fight or Flight
  • ‘Halloween horror classics’ by Sharper B2B
  • ‘Lightbulb list’ by Deloitte 368
  • ‘Mobilising our communities to achieve more together’ for Data and Tech Aid (D.A.T.A.), by Challenge Marketing
  • ‘Radical capital’ by Bidwells & Blackstock
  • ‘Red diesel countdown: Ensuring Adler and Allan customers were prepared for significant legislation changes’ by Adler and Allan

12. Most commercially successful campaign

  • ‘Global 1:1 ABM program’ for Hitachi Vantara, by twogether
  • ‘Halloween horror classics’ by Sharper B2B
  • ‘How BT reconnected with the UK’s small and medium businesses by being all business. No Drama.’ for BT Enterprise, by Now
  • ‘IRIS time to grow campaign’ for IRIS Software Group, by The Think Tank
  • ‘Long Live the XLA’ by True
  • ‘Panasonic TOUGHBOOK partner deal registration incentive FY21’ by Miramar Communications
  • ‘Smart marketing for smart manufacturing’ by Stein IAS

13. Best sales enablement initiative

  • ‘A virtual tour of the Tilburg Dell campus’ for Dell Technologies, by Silver Agency
  • ‘Amazon aggregators’ by Sharper B2B
  • ‘ASMI – A home grown, AI/ML platform for sales enablement’ by Tata Communications
  • ‘Game hub’ for Dell Technologies, by twogether
  • ‘Meet versius’ – A pioneering buyer experience’ by Bridge
  • ‘The honest machine guide’ by Omne
  • ‘Turn up the power of pizza’ by Omne

14. Best use of account-based marketing (ABM)

  • ‘ABM beyond the 3 Rs’ for ServiceNow, by The Marketing Practice
  • ‘Extraordinary connections’ for Colt Technology Services, by OneGTM
  • ‘Global 1:1 ABM program’ for Hitachi Vantara, by twogether
  • ‘Hello. Is it me you’re looking for?’ for Sorted, by Ice Blue Sky
  • ‘One layer for all the difference’ for Applaud, by Digital Radish
  • ‘Rethink the speed of change’ for Avanade, by Really B2B
  • ‘Software AG – Seamless is more’ by Transmission

15. Best brand initiative

  • ‘Advanced IT Services identity launch’ by Advanced
  • ‘Airbus: The world is a beautiful place’ by Gravity Global
  • ‘It’s not x. It’s y’ by Bray Leino
  • ‘Long Live the XLA’ by True
  • ‘Profit hunter: Tech shark’ by Gravity Global
  • ‘Race to zero’ by Intuit QuickBooks
  • ‘Rhyme and reason – Poetry and the law’ by Addleshaw Goddard
  • ‘Software AG – Seamless is more’ by Transmission
  • ‘Working wonders’ by Earnest
  • ‘Workplace from Meta: Life on the frontline’ by Harvard

16. Best purpose driven or social responsibility programme

  • ‘Brookfield Properties Partner to Empower Purpose’ by Brookfield Properties
  • ‘Finding the right fit for Red Wing’ by Fifth Ring
  • ‘Lead the change for #FairKitchens’ by Omne
  • ‘Mobilising our communities to achieve more together’ for Data and Tech Aid (D.A.T.A.), by Challenge Marketing
  • ‘Profit hunter: Tech shark’ by Gravity Global
  • ‘Race to zero’ by Intuit QuickBooks
  • ‘Sustainable cities index 2022: Prosperity beyond profit’ for Arcadis, by Man Bites Dog
  • ‘Why Salesforce and Merkle B2B should win’ by Merkle B2B

17. Best product launch campaign

  • ‘Dress release’ for Roland DG, by Fight or Flight
  • ‘Engineering adhesives for the modern world’ by Gravity Global
  • ‘Feel the impulse of the next generation’ for CUPRA UK, by Graymatter REPLY
  • ‘It’s the end of the weld.’ by Gravity Global
  • ‘Long Live the XLA’ by True
  • ‘Lu Ban’ by MarketAxess and Darling Agency
  • ‘Profit Hunter: Tech Shark’ by Gravity Global
  • ‘SharkBite: The fitting with more bite ‘ for Reliance Worldwide Corporation (RWC) by Milestone Creative

18. Best demand or lead generation campaign

  • ‘Energia, fly the future’ by Gravity Global
  • ‘Green IT’ for Lenovo, by twogether
  • ‘Halloween horror classics’ by Sharper B2B
  • ‘Netting new logos, the ServiceNow way’ for ServiceNow, by The Marketing Practice
  • ‘Profit hunter: Tech shark’ by Gravity Global
  • ‘Recognise the extraordinary’ for M&S Corporate Gifts, by Really B2B
  • ‘SME Q2 segmented offers’ by Bupa
  • ‘Software AG – Seamless is more’ by Transmission
  • ‘Time to grow’ for IRIS Software Group, by The Think Tank

19. Best customer engagement initiative

  • ‘Experience makers: Adobe Virtual book club’ by Agent3
  • ‘Game hub’ for Dell Technologies by twogether
  • ‘Race to zero’ by Intuit QuickBooks
  • ‘Rewards club’ for Lenovo by twogether

20. Best channel marketing initiative

  • ‘Digital destination of value’ for Equinix, by OneGTM
  • ‘Game hub’ for Dell Technologies by twogether
  • ‘Panasonic TOUGHBOOK partner deal registration incentive FY21’ by Miramar Communications
  • ‘Project lighthouse’ by Purechannels – The Channel Agency
  • ‘Rewards club’ for Lenovo by twogether
  • ‘The $0.5 billion engine: Growing a channel from the ground up’ for Verizon, by The Marketing Practice
  • ‘Work smarter campaign for softcat and Samsung’ by Differentiated

21. Best SME-targeted campaign

  • ‘Energia, fly the future’ by Gravity Global
  • ‘Raise your game’ by twogether
  • ‘Sound advice’ for Sage by twogether
  • ‘Vodafone Business: Becoming a SME champion’ for Vodafone Business, by Ogilvy
  • ‘Where greatness happens’ by bbp

22. Best corporate decision-maker-targeted campaign

  • ‘A blueprint for cracking the c-suite’ for ServiceNow, by The Marketing Practice
  • ‘Choose carton’ for Tetra Pak, by Brands2Life
  • ‘Extraordinary connections’ for Colt Technology Services, by OneGTM
  • ‘Our risk, your reward’ by Torpedo
  • ‘Supercharge your success’ for Arden University, by Really B2B

23. Best international campaign

  • ‘Dress release’ for Roland DG, by Fight or Flight
  • ‘Euros 2020 wallchart’ by Sharper B2B Marketing
  • ‘Industries of the future’ by Schneider Electric
  • ‘Profit hunter: Tech shark’ by Gravity Global
  • ‘Race to zero’  by Intuit QuickBooks
  • ‘Sustainable cities index 2022: Prosperity beyond profit’ for Arcadis, by Man Bites Dog

24. B2B marketing team of the year

  • ADP ESI Marketing Team
  • Advanced People Management
  • The Demica Marketing Team
  • DHL Supply Chain
  • Kalibrate
  • LeasePlan UK Marketing Team
  • Markel Marketing Team of the Year
  • UPP Marketing and Communications Team

25. B2B marketer of the year

  • Maria Winn, CMO, Mitie
  • Matt Allen, business development and marketing director, Bidwells
  • Moria Fredrickson, senior director Lumen creative, Lumen Technologies
  • Neill Emmett, head of marketing, LeasePlan UK
  • Sara Yeh, senior email marketing manager, Atlassian

26. Specialist B2B agency of the year

  • Stein IAS
  • Brands2Life
  • Clarify
  • Fight or Flight
  • BCM
  • Harvard
  • Intermedia Global
  • Man Bites Dog
  • Omne
  • Somersault Agency
  • Vested

27. B2B marketing agency of the year

  • Transiris
  • Earnest
  • Digital Radish
  • Rooster Punk
  • The Marketing Practice
  • Transmission
  • MOI Global
  • Twogether


Secure your spot to the biggest night in B2B!

The B2B Marketing Awards honours the best in business from tech and data to creativity and campaigns and everything in between. Whether you’re celebrating a win or networking with hundreds of your peers, you don’t want to miss out. Hurry, tickets are going fast, so grab your place now!


Sign me up!

Related Articles

This website uses cookies to ensure you get the best experience on your website. Read more about cookies policy.