B2B marketing agency The Mx Group has hired Tony Riley as Agency President.
Tony will be reporting directly to co-founders Andy Mahler and Peter Wroblewski and will be responsible for working across the agency’s strategy, creative, media and production teams to improve the quality and efficiency of experience and work product for clients.
Riley’s experience creating successful marketing and sales strategies in both the B2C and B2B areas will help him oversee the agency-services portion of The Mx Group.
His previous role at the Mx Group was as a SVP, partner and prior to that was his role as senior VP, group management director at FCB Global.
“Tony has already proven himself as a great contributor on so many fronts, and he has been instrumental in the development of our global partnerships as well as in attracting top-notch talent,” said Mahler in an announcement on The Mx Group’s website.
Customer Experience in B2B Marketing
Without customers, there would be no businesses; therefore, the B2B Marketing Core Essentials provides information on how to ensure the best CX to customers and not getting lost along the way with leadership advice and the low down on performance marketing.
