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NEWS: Wickes develops presence in B2B market | B2B Marketing

DIY store 


 has partnered with employee and customer engagement solutions provider, 

Grass Roots

, with the aim of developing its presence in the B2B market.

As part of the partnership, Grass Roots’ ‘Bonusbond’ gift cards and prepaid ‘Pure Card’ will now be accepted at Wickes stores across the UK. This will make it possible for cardholders to earn cashback every time they shop.

The ‘Pure Card’ is also supported with an app and allows users to access their account details via their smartphones.

Wickes plans to introduce and accept more prepaid cards of different suppliers in the coming months to strengthen the brand in the industry.

Natalie Vescia, B2B client relationship and marketing manager at Wickes, commented: “Our partnership with Grass Roots will play a key role in our continuing success in the B2B sector and serves to share the benefit of Wickes’ diverse product offering across the UK.

“Employees can now use their cards to access a wide range of useful products and tools to help them really invest in and improve their home environment.”

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