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Optimizely’s head of enterprise marketing among three new leaders to join Relay42

Data management platform Relay42 has appointed Anoma van Eeden as its new CMO, as well as hiring two other senior leaders.

Van Eeden has spent her entire career in B2B enterprise marketing, and prior to working at Optimizely as head of enterprise marketing she was director of international marketing at data software firm Information Builders. She has also held director positions in both Europe and the US. Anoma hopes to bring her wealth of knowledge around product marketing, partner marketing, market strategy and demand generation to her new role.

Former commercial director of Salesforce DMP Karim Nadi has also joined Relay42 as its VP of sales for the EMEA region. Nadi has 12 years’ worth of sales experience within the marketing technology sector, and has valuable first-hand experience of data management platforms (DMPs). 

Mark van Dijk will join Relay42 as COO in September 2017. Van Dijk was previously CEO for digital performance marketing agency iProspect in the Netherlands, which saw him overseeing all company operations for six years. 

Tomas Salfischberger, CEO and co-founder of Relay42, commented: “Our company is growing at an astounding rate — we expanded our global footprint with offices in Amsterdam, London, Paris, Sofia and Singapore — and so the fact that three individuals with such a wealth of talent and experience have chosen to join our company is testament to our reputation as an innovative and disruptive business.”

This news follows

the recent appointment of Carl Robertson as Tenemos’ new global CMO

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