B2B Marketing was founded in 2004 by Joel Harrison and James Farmer, and has been led exclusively by these two partners ever since. Starting as a print magazine, it has since evolved into the world of events, training, podcasts, webinars, in-depth technical content and, mostly recently, Propolis. Propolis is our subscription-based community for marketers to come together, learn from one another and industry experts, and access the content they need to solve real-world challenges.