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Paula Wilson joins Liberty Specialty Markets in new head of marketing role | B2B Marketing

Insurer Liberty Specialty Markets has hired Paula Wilson to fill a newly-created role as head of marketing.

Wilson, who was previously former global marketing director at Xchanging, will lead the organisation’s marketing function and marketing strategy.

She said: “Liberty Specialty Markets is a major player in the speciality insurance market and has made the strategic decision to use communication as a core part of its business offering. This is an exciting opportunity to shape the marketing strategy and tell a story that resonates with our stakeholders.”

Wilson has also held senior marketing roles at XL Catlin and Deutsche Asset Management. LSM is part of Liberty Mutual Insurance.

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