TSB Bank has announced the appointment of Pete Markey as its new marketing director.
Based in London, Markey will be responsible for developing and driving forward TSB’s marketing and brand strategy and will lead a team of more than 40 partners in London and Bristol, while reporting to CMO Nigel Gilbert.
He joins TSB from Aviva UK where he was brand communications and marketing director, and was responsible for managing the Aviva brand.
Prior to this, he worked at the Post Office for two years as CMO, looking after its full range of products and services, such as mails, telecoms, mobile, financial services and insurance.
Markey said: “It is a really exciting time to join TSB as it continues to challenge the UK banking sector and I can’t wait to get stuck in. I’ve been impressed with how the bank has established its personality within the sector, and in my new role I’m looking forward to helping evolve the brand as TSB grows.”
He takes over from Andrew Gillespie, who previously held the role on an interim basis.