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Pod’s guide to customer experience | B2B Marketing

Your guide to using insight to enhance the customer experience, and why it is essential to the survival of your business.

Successful marketing is all about gaining a deep understanding of customers’ needs and communicates in a way that connects with those needs.

In this guide, we take a closer look at techniques you can use to understand customer sentiment and the steps you can take to begin to improve it, including how you can be sure that your customer communications are really hitting the mark.

Download now to:

  • Find out how you can gain a full understanding of what’s important to customers and what creates negative sentiment.
  • Understand how internal barriers to better customer service could be hold your business back.
  • Discover how to establish a meaningful customer feedback programme.
  • Discover techniques for engaging decision makers in your improvement processes.
  • Start talking action that will make a tangible difference to customer experience. 

‘Raising customer satisfaction is one of the best ways to safeguard your business against a commercially uncertain future. Once you have a clear idea of where your problems occur, it’s time to start making positive changes.’

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