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PR NEWS: Maxymiser appoints NEO PR and ITPR are named top | B2B Marketing

Multivariate testing company Maxymiser has selected Neo PR to drive its UK PR and Social Media.

Neo PR will support Maxymiser’s growth by focusing on a content marketing strategy including thought leadership, news-based activity, social media PR, press engagement, awards and speaking opportunities.

Speaking about the appointment, Hayley Molloy, UK marketing manager at Maxymiser, said, “We required a PR team who would work in close partnership with us and act very dynamically on our behalf to improve the industry’s knowledge and put Maxymiser at the forefront of their minds.”

In other PR news, PRWeek named ITPR as the UK’s most rated technology PR agency by Journalists.

Eskenzi and Spark Communications came second and third respectively. The results came from a survey of 1,400 technology journalists who were asked to rate their top 30 agencies on four key attributes: quality of briefings, friendliness, accessibility and quality of stories.

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