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Print publishers WowBooks launches with direct mail mini-book campaign

WowBooks, personalised production specialists aimed at publishers in the UK, Europe and the US have produced lay-flat books personalised in digital foil to showcase its offering.

The direct mail pack sent to publishers features a box with a small screen inside. When the recipient presses play, a video starts which shows the origins of WowBooks and the services the new production specialists offer. It also includes a mini-book with the recipient’s name on the front, as well as a message that reads: ‘At WowBooks we’re all about the big reveal. It’s one thing to make an impression…but what if we can make that a lasting one?’

The pack leads to a website which contains further information about WowBooks, the product portfolio, and hints and tips for consumer publishers.

The photobook sent as part of the campaign is an example of a product WowBooks can produce for publishers within 48 hours. Specialising in personalised storybooks and photobooks, WowBooks aims to offer the fastest turnaround times at competitive prices.

Underpinning WowBooks is its proprietary software, WowFlow, which is designed to work seamlessly with publishers’ own systems, ensuring the process is completely automated. Two years in development, WowFlow automates everything from order submission to dispatch.

Offering options such as stapled and perfect bound books, WowBooks is the market leader in Lay-Flat binding, whereby books open completely flat, making them perfect for displaying images. Additional finishes include laminating and digital foiling, and WowBooks is the only company based in the UK to offer digital foiling using a Kurz foiling line.

Andrew Balcombe, founder of WowBooks, commented: “We created WowBooks because we saw a gap in the market for a dedicated production service for consumer publishers that offered speed, product innovation and outstanding value. Our launch pack showcases our products beautifully, putting some powerful personalisation into the hands of consumer publishers and bringing our brand to life with our short film.” 

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