Across the B2B marketing sector, everyone understands that data is important – but is that knowledge translating into action? B2B Marketing teamed up with Marketscan to uncover the attitudes to data across the industry and examine where marketers are still struggling to keep up.
This report highlights where marketers feel they are with regards to data, whether it is at the forefront of their company strategy and what level of confidence there is about its use moving forward into an increasingly data-driven age.
Along with the analysis, you will also find comment on the research from Marketscan, a ‘how to’ guide for generating better leads, a deeper investigation into some of the results of the survey as well as the infographic below.
(Click to enlarge)