Search
Close this search box.

Archive

Salesforce announce launch of conversational CRM: Einstein Voice

A conversational CRM will be introduced by Salesforce that will allow customers to make vocal updates to their CRM and receive personalised briefings.

The product is a response to reports that indicate voice technology is the way forward. Capgemini predicted

40% of consumers will prefer using the voice tech

over apps and websites by 2021.

Parker Harris, co-founder and CTO at Salesforce said the product’s aim was to deliver new levels of productivity and

redefine customer experience.

“We’re in the midst of an incredible technological shift, where the power of voice is fundamentally changing the way we work,” said Harris.

Admins will be able to build voice bots without coding and deploy them on Google Assistant and Amazon Alexa. The voice bot can also be customised to match company branding.

Einstein Voice users will be able to update and pull out records by speaking via the Salesforce app or a smart speaker. It will also be able to read out metrics and priorities on a daily basis.

Einstein Voice is set to launch as a pilot in Summer 2019.


The rise, fall and rise of martech

Download the full report now to learn:

• How to plan for the future of your martech.
• How to enable creative and emotionally-rooted experiences.
• The role of agencies in this new world.
• How to be ready for what’s next in martech.
• 12 things that you need to do to achieve excellence in B2B martech.


Discover the success factors now

Related Articles

This website uses cookies to ensure you get the best experience on your website. Read more about cookies policy.