SAP has teamed up with supermodel Karlie Kloss to encourage more young women to pursue science, technology, engineering, arts and maths (STEAM) subjects.
The business aims to increase access to STEAM opportunities for young women,
bridge the technical skills gap
and support the next generation of innovators and change makers.
Alicia Tillman, global CMO at SAP, said: “It’s an honour to welcome Karlie to the SAP family as our newest brand partner. Our partnership with Karlie will help SAP continue to strengthen its commitment to building digital skills and moving women forward — two core, purpose-focused initiatives for our company.”
The partnership ties into SAP’s corporate purpose to help the world run better and improve people’s lives. The purpose includes a commitment to gender equality, digital inclusion and Learning for Life initiatives. Karlie’s coding organisation, Kode With Klossy, creates opportunities for young women to help increase their confidence and
inspire them to pursue careers in technology
. By joining forces, they hope to amplify their collective impact to encourage and support more young women interested in STEAM.
SAP and Karlie plan to develop content that shares inspirational stories and draws on their mutual belief that empowering young women with access to STEAM-specific education is a critical step to success. Additionally, SAP plans to host two unique Kode With Klossy minicamps to further expand the reach of the program.
Karlie Kloss said: “As technology continues to drive innovation and transform the way we live and work, it’s critical for women to pursue opportunities in STEAM-related fields and have a voice in shaping our future.”
Last year the firm hired
actor Clive Owen to tell the tech brand’s story