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SOCIAL MEDIA NEWS: Yammer unveils new analytics dashboard | B2B Marketing

Enterprise social networking site, Yammer has released a new analytics dashboard to allow organisations gain insight on employees’ activity.

The dashboard, rolling out to premium network customers by 31 March, is said to help companies to better evaluate employee engagement and determine return on investment.

Initial metrics include top performing groups, member engagement, what devices employees are using to access Yammer networks, and chart activity across an organisation’s Yammer network.

David Sacks, CEO of Yammer, said, “By giving our customers access to powerful analytics, we are helping them better understand their networks, revealing potential for growth and demonstrating how Yammer can transform their organisations.”

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