Artificial intelligence technology company Quantcast has appointed Steven Wolfe Pereira as chief marketing and communications officer.
The role will oversee the development and execution of the company’s brand and marketing strategy, including all go-to-market initiatives.
He has previously held marketing positions at technology companies such as Neustar, Datalogix, Univision Communications and Akamai Technologies – where he leveraged data, analytics and technology.
He currently serves as board director of the Interactive Advertising Bureau and the Kapor Center for Social Impact’s Level Playing Fields Institute. Wolfe Pereira’s 20 years of experience saw him labelled as one of the
top 50 most indispensable executives in marketing, media and technology, by Adweek
.
Wolfe Pereira said: “AI is one of the most important technologies that will transform every brand, company and industry. Quantcast has been pioneering AI-driven solutions for the past decade and has truly cracked the code on how best to use machine learning to drive human learning to drive and power predictive insights, audiences and measurement.”
Konrad Feldman, CEO and co-founder of Quantcast, added: “With his work in technology, analytics, media and advertising, Steven is client-focused and has a deep understanding of the marketing ecosystem along with trusted relationships across brands, agencies and publishers.”
Demystifying artificial intelligence in B2B marketing
The advent of artificial intelligence is worrying for some and exciting for others. But what does it actually mean, particularly in the context of B2B marketing? This guide takes the mystery out of AI, explaining its specific meaning, what the term includes, and what its rise means for marketers now and in the future.
