SurveyMonkey has acquired voice of the customer technology provider Usabillla for $80 million, in a mix of cash and equity.

The acquisition is an attempt by SurveyMonkey to expand its customer feedback solutions.

Usabilla currently operates across 35 countries. It has more than 450 enterprise clients including Lufthansa, Philips, and Vodafone, and enables them to collect, analyse and act on real-time user feedback. The company is headquartered in Amsterdam and employs more than 130 people in total across Europe, the US, and Australia.

Zander Lurie, CEO at SurveyMonkey said Usabilla’s outstanding UX solution will enhance the company’s offering and expand its international footprint.

“Every brand needs to offer a compelling digital experience to win and retain customers – Usabilla’s solution helps companies collect 100,000 feedback interactions daily so they can

improve their digital experiences and drive growth

. The acquisition of Usabilla strengthens our position in this rapidly growing multi-billion-dollar market. I’m thrilled to welcome the Usabilla team to SurveyMonkey for this exciting new chapter together.”

Marc van Agteren, CEO at Usabilla, added: “SurveyMonkey’s global reach in over 345,000 organisations, strong brand recognition and sales expertise will accelerate our growth in new markets and verticals. We share the mission to power the curious and a commitment to building SaaS offerings that help our clients improve their customer experiences.”