Technology is transforming marketing. From wearable devices to the internet of things, Dave Howell assesses how new tech trends are impacting B2B marketing

What technologies should B2B marketers pay close attention to? It’s a question that often means considering how the B2C space is currently leveraging technologies, as many will be deployable across B2B marketing campaigns.

The number of new technologies that will have an impact on all B2B marketers can be bewildering, but three in particular standout as having the potential to be the most disruptive: beacons, wearables and the internet of things (IoT).