Terminus has launched an end-to-end account-based marketing platform to enable execution.
The ABM platform has been borne out of the company’s
acquisition of BrightFunnel
in January, and has been built upon the foundations of account-based marketing. The platform will allow B2B marketers and sales to plan, execute, measure and report on their ABM programme.
Eric Spett, CEO of Terminus, said the platform will become a command centre for those wanting to implement ABM. “Our new platform is based on years of working closely with customers to understand their true needs and obstacles in executing ABM. We have found that B2B marketers struggle to align their existing tech stack with desired ABM strategies,” he explained.
Craig Rosenberg, co-founder and chief analyst at TOPO, said the Terminus platform would fill a critical gap and timely need in the ABM tech landscape.
“Over the past three years, the account-based market has gone from an initial surge of interest and excitement to a focus on execution and measurable results,” he said. “Marketers remain roadblocked by the lack of true, unified account-based platform – a solution to centralise the planning execution, activation, measurement and optimisation of account-based programmes.”
Terminus launched in 2014, and boasts of having more than 600 B2B customers. In June
Forrester Research rated Terminus as a ‘contender’
in its assessment of ABM platform providers.
ABM orchestration provider Engagio has published the latest version of its ‘ABM Market Map’.
The infographic highlights all the categories and vendors in the ABM technology space.