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The 360-degree customer view: What does it mean and how can you actually achieve it?

Everyone loves the idea of customer obsession and a 360-degree customer view, don’t they? Well, we’re no different at B2B Marketing, but we wanted to learn more about what it actually looks like and some of the ways you might actually achieve it, so David Rowlands, senior editor, recently spoke with Dayle Hall, CMO at data and app integration company, SnapLogic, to discuss it in more detail.

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