I was interested to read details about the
of consumer social engagement with online campaigns for 20 major retails brands, including Abercrombie & Fitch, The Gap, Ralph Lauren, American Eagle, J Crew, and Forever 21.
Carried out by
, it discovered some astonishing insights which it’s sharing with the world … such as why Tuesday is such a great day to kick off a campaign.
“Both communication messaging and communication formatting matter,” said Michael Fisher, president of YesMail, “but timing sometimes matters even more. And when you hit on both messaging and timing, you can get great performance with fewer campaigns.”
My favorite quote is this: “CRM used to be customer relationship management,” says Fisher. “It should be CMR: customer manages relationship.”
Rather than my re-hash the findings of the study, let me simply
link to it here
and let you make your own conclusions.