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The buyers guide to sales enablement platforms | B2B Marketing

Organisations that have embraced sales enablement have seen a 350% increase in content usage and 65% more revenue generated by new reps.

Not only does a sales enablement platform improve alignment between marketing and sales, it has an enormous impact on operational efficiency, sales productivity, and most importantly — revenue.

Because of the significant investment of budget, time, and resources required to successfully implement a sales enablement platform, it’s critical to take a methodical approach to the process of buying and implementing this type of technology.

This sales enablement buyer’s guide is designed to help you make sense of this process and will walk you through each step of purchasing a sales enablement platform — from research to the moment you sign on the dotted line.

This guide details the whole buying process, including:

  • Determining your readiness for a sales enablement platform
  • How to build your team and set your goals
  • Researching the vendor landscape
  • Issuing a formal RFP

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