The CMO’s guide to account-based marketing in manufacturing and life sciences. | B2B Marketing

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Jabmo wrote this guide to help you understand how an account-centric approach to digital marketing will address the new realities of B2B buying and selling.

They provide analyst research and first hand experience on how B2B buying has changed over the last five years -especially since the pandemic. Jabmo then goes on to explain how all the new digital marketing channels work to engage key accounts and covers how to plan for ABM success.

Download to learn:

  • How and why your buyers have changed.

  • About engaging key accounts digitally.

  • What kind of use cases work best.

  • How to get budget and plan a pilot.

  • How to prove marketing ROI.

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