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The Definitive Guide to Marketing Automation | B2B Marketing

How can marketing automation benefit you?

Marketing automation allows businesses to save time and money, measure and optimize marketing investments, and grow revenue faster. According to our benchmark analysis, businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue, and allow sales reps to spend 22% more time selling.

Marketing automation is a must-have for modern marketing teams. It streamlines, automates, and measures marketing tasks and workflows to help you save time and money, measure investments, increase operational efficiency, and fast-track revenue growth.

A versatile marketing automation platform encompasses marketing campaigns across all channels, including email marketing, direct mail, landing pages and forms, social initiatives, and more. Marketing automation enables B2B and B2C marketing and sales teams to run campaigns across the entire customer lifecycle—from upsell and cross-sell to loyalty and retention—using personalization and cross-channel campaign management to deepen and expand customer relationships and improve the customer experience

What’s in the guide?

1.    What is marketing automation?
2.    How marketing automation differs from email marketing and customer relationship management (CRM) tools
3.    Taking your marketing automation to the next level
4.    How to be successful—more than just the right technology
5.    Buying marketing automation

Businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue, and allow sales reps to spend 22% more time selling.

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