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The essential guide to award-winning ABM campaigns | B2B Marketing

Discover your roadmap to award-winning ABM campaigns

The B2B purchase journey is complex.

Vendors juggle on average 6.8 stakeholders per purchase, who consult 6 channels each and remain anonymous for most of the purchase journey.

Account-based marketing (ABM) coordinates sales and marketing campaigns across all stages of the purchase journey. Whether you’re targeting 1 or 10,000 accounts, ABM can help your organization scale 1:1 account targeting for pipeline impact.

Triblio has supported thousands of ABM campaigns to help clients achieve award-winning results. This guide shares real client campaigns and distills their best practices into a battle-tested “Ready-Set-Go” framework. 

Download this guide now to:

  • Get tips on how to create and manage account-based audiences.
  • Discover how to put into practice the 3-step framework for ABM success.
  • Learn how to choose the optimal level of personalisation, a convincing angle, and the right mix of channels for each target audience.
  • See real-world customer success stories that’ll inspire new plays for your organisation.

“We use account-based marketing strategies and technologies to make sure we’re in front of the right eyeballs at the right time. Because of this strategy, we’re seeing 3-4x lift over our own benchmarks from past years.”

Tom Mahoney, Director of corporate and marketing operations at DLT

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