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The great disruptor: B2B marketers’ response to COVID-19 | B2B Marketing

B2B marketers’ response to COVID-19

Covid-19 has changed the game. But how are marketers responding to the crisis, and what’s keeping them up at night? Download this 21-page guide to find out.

This report is based on the findings of a 20-question survey put to companies across different geographies and industries.

Participants were asked questions such as the following:

  • “What impact do you expect Covid-19 will have on sales revenue from your existing/regular customers?”
  • “Are you changing the marketing techniques, channels or messaging that you’re using as a result of the Covid-19 emergency?”
  • “At a corporate executive management level, to what extent has marketing been part of the organisation’s strategic response to the crisis?” 

The impact of COVID-19

If you want to find out the answers, download now. 

Covid-19 has rewritten the book on disruption. Nothing in living memory has forced as big a change upon as wide a global group in as short a timeframe. In response, we find ourselves needing to rewrite the book on agility.”

Joel Harrison, editor-in-chief and co-founder, B2B Marketing

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