B2B marketers’ response to COVID-19
Covid-19 has changed the game. But how are marketers responding to the crisis, and what’s keeping them up at night? Download this 21-page guide to find out.
This report is based on the findings of a 20-question survey put to companies across different geographies and industries.
Participants were asked questions such as the following:
- “What impact do you expect Covid-19 will have on sales revenue from your existing/regular customers?”
- “Are you changing the marketing techniques, channels or messaging that you’re using as a result of the Covid-19 emergency?”
- “At a corporate executive management level, to what extent has marketing been part of the organisation’s strategic response to the crisis?”
If you want to find out the answers, download now.
Covid-19 has rewritten the book on disruption. Nothing in living memory has forced as big a change upon as wide a global group in as short a timeframe. In response, we find ourselves needing to rewrite the book on agility.”
Joel Harrison, editor-in-chief and co-founder, B2B Marketing