The Marketing Group has changed its name to RYVL and unveiled a new brand image.
The rebrand follows the restructure of the global marketing communications group, which was initated by CEO Adam Graham after he joined the company in November 2016. The name RYVL reflects the company’s intention to be a rival to legacy brands.
The network consists of 15 agencies including One9ninety, Clickverta and Truth, who work with both B2B and B2C brands.
Graham explained the move reflects the company’s agile and technology-centric approach. “Clients are looking for a unified experience and we’re breaking down all the silos and creating a new group model without the fiefdoms, politics and layers of suffocating bureaucracy that have caused the well documented problems of today’s big ad networks.”
The brand have also announced further plans to expand the group with an aggressive acquisition strategy, something fellow global marketing communications group,
Unlimited Group also announced alongside their rebrand a few months previous.
The group will be operating as RYVL immediately.