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The Product Strategy Playbook: A Guide to Flywheels | B2B Marketing

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Consumer expectations for digital products and services are reaching new heights. To keep customers satisfied, businesses must be able to continuously adapt to market demands.


Developing digital products isn’t a linear path. Instead, optimisation should be viewed as a flywheel—an ongoing virtuous loop that identifies the motions and events driving your product strategy.


Download to learn: 



  • An overview of flywheels and guidance on how to think through yours.



  • Five detailed examples of industry-specific flywheels.



  • A product strategy worksheet.



  • A couple of flywheel worksheets.

 

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