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Think Small: Introducing the SUE model | B2B Marketing

If you’re searching for a different approach to segmenting SMEs than firmographics, you may want to try the SUE model.

This model diagnoses the unique factors that drive each purchase – and predicts how rationality levels might rise or fall with each decision. Find out how it works by watching the video below.

Think Small: Introducing the SUE model

Think Small: How to market to small businesses

In this marketing success pack, B2B Marketing and Earnest offer advice, opinion and first-hand experiences of targeting and engaging small businesses owners.

Learn how to target small business owners

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