Opportunity Based Marketing – a case study in results-driven collaboration
How do you reach, shatter and outstrip all your lead gen targets by 400%?
You take Account Based Marketing, add a generous dollop of intent marketing, and stir it all up with some serious sales & marketing alignment.
Read the award-winning story of Opportunity Based Marketing, where MOI helped Genesys not only spot and exploit existing opportunities, but actively created and acted on new ones in real time with unprecedented results.
Download and discover:
- How to on-board the sceptics
- The importance of the right tools
- How getting collaborative gets you 1-to-1