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Toni Allen, The IET: On-demand | B2B Marketing

Toni Allen, The IET: On-demand

Uncovering a successful framework

Whether you call it Sales and Marketing Operations, Sales Enablement or ‘Smarketing’ the point is to get to the the single source of truth for ROI and insight. Only then can you have meaningful conversations about what marketing bring to Sales and vice versa.

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