Content creation software Turtl has signed a deal with WP Engine to elevate its digital content marketing across the firm.
Turtl will collaborate with WP Engine to enhance its content marketing strategy, interactive case studies, white papers and newsletters for distribution across the web, social media and email. Additionally, Turtl’s format will enable WP Engine to immediately report on read times, page conversion rates, interaction rates and individual reader journeys.
Turtl
was founded in 2014 and has offices in London and Boston. Turtl has previously partnered with companies including Cisco, Bloomberg, Baker McKenzie and T. Rowe Price.
Andy North, director of communications at WP Engine comments, “We are excited about working with Turtl. As well as adding a new, fresh feel to some of our marketing materials, the format offers us an unprecedented level of insight into how audiences react to our content. This will enable us to continuously improve the way in which we engage with our audience and make more informed strategic decisions moving forwards.”
Marketing Operations and Technology
With technology becoming a huge part of the day to day lives it is also enriching the marketing world. Martech can help everything run a lot smoother by ensuring a streamlined, workflow, creating better projects and making way for new opportunities.
