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Two Tech Startup Success Stories on Survival | B2B Marketing

Two Startup Success Stories on Survival

“It is not the strongest species that survive, nor the most intelligent, but the one most responsive to change.” – Charles Darwin

We owe it all to this superstar of evolutionary biology to tell us a little something about personal development. On the organizational level though, this quote offers a compelling enough justification for tech companies to double their B2B marketing efforts.

By responsive, Darwin means vigilant and always ready to put one great idea forward in the midst of unrelenting odds


The tech market is as unpredictable as a tornado.

One moment everybody has a general preference for a certain kind of product, the next they want something else. It’s a chaotic world no doubt. And barely can startup companies compete with the big boys in the industry given such circumstance.

But it isn’t always low points for these miniscule enterprises. Invoking the words of Darwin himself, they should know better than to be complacent with what they already have in the face of aggressive competition.


 To stay in business, it is essential to work beyond your current gains using an effective combi of creativity and progressive-thinking.



To stay in business, it is essential to work beyond your current gains using an effective combination of creativity and progressive-thinking.

Here are some success stories that put in detail how certain startups in the tech market were able to pull off wise business decisions that reap rewarding results.



A revolutionary business tools that seeks to eliminate the traditional forms of managing a yoga school, Tula has steadily increased its revenue ever since it entered the enterprise software market back in 2011. Its creator Andrew Wicklander attributed the software’s success to realistic strategizing. By the time it started, Tula’s biggest competitor MindBody already had control of a large number of small businesses across diverse industries. Wicklander decided to concentrate on marketing the product to startup yoga schools instead of expanding to businesses that lie within MindBody’s turf. Tula was able to generate an exclusive following from its specific niche and now expects to accommodate over 10,000 yoga studios across the United States.


Why This Yoga Bootstrapper Thinks He Can Beat a Half-Billion-Dollar Company is an online avenue for people in the academe created by Richard Price. For Price, it was a matter of sticking to an idea no one else was bold enough to undertake. Price opted to create better experiences for students and professors in terms of managing dissertations and research papers on a wide array of subjects. Studying the successes of sites like LinkedIn and Pinterest, he was able to develop a platform that allows its users to share and discuss their work like a functional social networking site. has since grown to attracting at least 12 million visitors a month.




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Two Tech Startup Success Stories on Survival

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