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Volvo Trucks releases paragliding video ad stunt | B2B Marketing

Volvo Trucks

has released the latest instalment of its global video series featuring a spectacular paragliding stunt.

Titled ‘The flying passenger’, the video ad features the Volvo FH towing a paraglider along a steep mountain road and under the narrow opening of a bridge.

To date, the Volvo Trucks ‘Live test’ series has been viewed over 100 million times on YouTube, with perhaps its most famous instalment being ‘

The epic split

’ featuring Jean-Claude Vann Damme.

Most recently, Volvo Trucks broke a Guinness World Record for the world’s largest unboxing with the release of its VNL series, featuring a

video of three-year-old truck enthusiast Joel Jovine unboxing the truck


Volvo Trucks – The Flying Passenger (Live Test)

Claes Nilsson, president of Volvo Trucks, commented: “Meeting deadlines and keeping fuel consumption low, even when driving uphill and on winding roads, are key elements to success for many of our customers.  This test is the perfect way to challenge our recently updated powertrain.

“‘The flying passenger’ illustrates in a very concrete and visual way what Volvo Trucks’ performance and driveability is all about.”

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