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What To Do With a Sales Lead Rejection | B2B Marketing

In the midst of your


B2B lead generation campaign

, it is normal if you encounter the usual rejections of business prospects. That is normal. Not everyone may need what you offer. You just need to get in touch with people who do. You can always move on to your next business prospects. But if you are the intrepid type, you can take those rejections and turn it into 

qualified sales leads

. There are some simple steps you can follow to do just that. To start with:

  1. Do not take it personally

     – these business prospects are only rejecting your offer, not you. If you keep that kind of mindset, you will be able to think objectively and come up with a viable answer to whatever objection these prospects throw your way.

  2. Figure out what is wrong

     – it is possible that the way you handle your 

    appointment setting call

     caused the rejection. Or it could be the product presentation or features you enumerated. Finding out what makes your audience tick will help you succeed in turning them into viable B2B leads.

  3. ‘No’ may not mean ‘no’

     – prospects that immediately say no to your telemarketing attempts may be using a knee-jerk response. In this case, you have to work on your sales pitch, presentation, as well as persistence, in convincing your prospects that you are the real deal.

Being rejected will always be part of B2B lead generation. What makes people successful in this kind of work depends on how determined they are in following up sales leads.

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