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Who won big at the B2B Marketing Awards 2020? Check out all the winners here!

We hosted the 15th annual Awards virtually, as Joel Harrison and Sarah Casswell presented this year’s Giants of B2B marketing. Find out who won big this year. 


B2B Marketing Awards

 celebrates the best in the business, guaranteeing to boost a brand’s profile, showcase its skills, and help companies gain vital recognition. With a total of 28 categories and the Grand Prix, we announced all the winners on Thursday, 26 November.

Despite the fact the awards were virtual this year, we had loads of bits and bobs throughout the show. To kick off and close the show, we had live music from Eddie Smith and the 507. Our social media coordinator Susanna Hewitt, meanwhile, provided social media updates throughout the show. In addition to this, we got a snippet of the judges’ insights as they shared what went into their decision-making for each award this year. We were also able to capture the winners’ reactions (even if that meant a video call of everyone at home with a cocktail).

The big wins 

Really B2B took home the gold for six different awards for its ‘The world’s first’ campaign for Kettyle Irish Foods (part of the Linden Food Group), as well as for its ‘Be unforgettable’ campaign for M&S Corporate Gifts.

Shortlisted for an outstanding 17 awards this year, Gravity Global walked away with two gold awards, including ‘Best brand initiative’ and ‘Best use of digital techniques or technologies’ for its ‘The profit hunter’ campaign for Embraer and its ‘Superhuman’ campaign for MAN Truck & Bus UK.

Kate Owen, meanwhile, won ‘Marketer of the year’ for her outstanding work at Capita this year. As well as leading and setting up the new ABM function at Capita in September 2019, Kate also took on the role of Director of GTM campaigns in March 2020, managing an additional team of 15 and setting up a Covid-19 campaign response.

Transmission won two gold awards, including ‘Communications agency of the year’ and ‘Best use of account-based marketing’, while Infinite Global won ‘PR Agency of the year’. PwC also bagged the win for ‘Marketing team of the year’ for its continued growth of 31 new hires, 12 promotions and a retention rate of 91%.

As for who won the Grand Prix? It was Art of the Possible Agency, for its campaign ‘Dukes of Chippingdom’ for Lamb Weston / Meijer, which tripled leads for its chip products nationwide.

Who else won? Check out our full list here:

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