Sometimes it’s described as the ‘backbone’ of the marketing department, delivering planning, governance and allowing the team to deliver their objectives. Elsewhere, a hub and spoke metaphor is used, with operations as the hub sitting centrally to the wider functions, such as budgeting, planning, resource management and competitor analysis.
The infographic below details the skills and attributes necessary for marketers to thrive in an operations role. To download this infographic as a PDF, please click here.
To learn more about the role of marketing operations in digital transformation, and how it can unlock the potential of your martech, download our Leaders Report, Adapt or die? Leadership in the era of martech transformation.
