ICT solutions provider Huawei has signed a deal to become Arsenal FC’s official smartphone sponsor. As part of the agreement the Chinese brand has released the Huawei Ascend P7 Arsenal Edition smartphone.
The smartphone features Arsenal’s club crest on the rear cover and contains a variety of themes, including wallpapers and images of Highbury, Emirates and the 2014 FA cup win celebrations. The phone also contains bespoke menus and a working clock based on the football team’s famous clock end.
Huawei has preloaded the phone with an array of the football apps. To keep fans up to date, the communications company have partnered with the BBC to offer BBC News, BBC Sport and BBC iPlayer Radio. Handsets will also contain a variety of football games, such as FIFA 14.
Vinai Venkatesham, sales and marketing director at Arsenal Football Club, said: “The experience for our fans both live and digitally is very important to us, so we’re really excited about the launch of the Huawei Ascend P7 Arsenal Edition. This new limited edition smartphone is designed to help our fans remain connected to the club wherever in the world they are. We are delighted to be collaborating with Huawei in this way at such an exciting time in the development of its brand globally, and in particular in the UK and Europe.”
