B2B nation: The B2B industry’s contribution to the UK economy revealed

Your download has started. Here are three more on this topic that may interest you.

Complete the form to instantly download all three.

Download this free guide to find out just how important the B2B sector is to the UK economy

When you live and breathe B2B like we do, you won’t need reminding how important the work you do is.

However, data on B2B’s total contribution to the UK economy is hard to come by. Until now.

That’s what we set out to uncover in this pioneering study, conducted by our partner Savanta and in association with Gravity Global.

The research, which surveyed 809 senior managers in UK businesses, shows that while B2C brands steal the headlines, it’s B2B brands that bring home the UK’s bacon.

Find out what the B2B industry is worth to the UK economy. Download this report to find out:

  • B2B’s total contribution to the UK economy, including employment and tax contribution.
  • Which part of the UK is a hotbed of B2B.
  • How B2B businesses form the backbone of the country’s listed firms.

“We’re no longer a nation of shopkeepers, we are a nation driving the success of other corporations around the world.”

James Farmer, co-founder, B2B Marketing

Cover image for Unlocking B2B Growth: 2025 GTM Strategy Report by The Think Tank

Unlocking B2B Growth: 2025 GTM Strategies That Drive Revenue

As B2B marketers face rising pressure to prove impact and accelerate growth, go-to-market (GTM) strategy has become the cornerstone of commercial success. In our exclusive report, Unlocking B2B Growth: How a Winning Go-to-Market Strategy Drives

net asset design (4)

Audience Insights Series | Chief Information Officer (CIO)

Exclusive, curated audience insights for effective marketing strategies
Top Marketing Agencies US

B2B’s Top Marketing Agencies In The US 

The B2B Marketing US Agencies Benchmarking Report is back for its 2025 edition and it is showcasing the best-of--the-best in the industry, fronting data from 25+ of the top marketing agencies in the US.

Download the Report

Access These Extra Downloads

Country Flag
B2B nation: The B2B industry
Propolis logo white

B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.