B2B Marketing
Optimising your marketing activities and customer personalisation with data
Many marketers struggle to quickly turn data-driven insight into results. In this presentation, we will look at the challenges presented when using data as a marketer. Whether your objective is to reduce wasted acquisition costs, improve the quality of your lead generation, or send personalised messaging to prospects, data will be a vital ingredient.
In B2B organizations, clients increasingly expect a seamless, personalized and efficient experience. An elevated customer experience (CX) is no longer just a “nice-to-have” — it’s essential for business growth and long-term success. But what exactly
Arguably the biggest challenge facing B2B marketers is understanding how to balance novelty with reliability in campaigns. In other words, to do things that we know will work, whilst at the same time experimenting and
When it comes to digital communication, businesses are constantly searching for tools that improve customer engagement and drive results. Rich Communication Services (RCS) is an enhanced messaging protocol designed to replace SMS by offering richer
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
