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Digital Transformation In The B2B World

Written by B2B Marketing

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Merkle’s B2B surveyed over 1,000 business strategy decision makers to gain a better understanding of what digital transformation means to organizations across various regions, industries, and sizes.

Merkle’s B2B International surveyed over 1,000 business strategy decision makers across North America, Europe, and Asia-Pacific, across different industries including IT, Technology, Construction, and Food & Drink as well as a wide range of business sizes from SMEs to Enterprises. Our survey reveals a better understanding of what digital transformation means to organizations across various regions, industries, and sizes.

In this research, you’ll learn:

  • What digital transformation means to B2B businesses
  • How many brands have sufficient budgets to meet their digital ambitions
  • How digital investment is prioritized
  • Where technology is being underutilized
  • How efficiently companies are using their business data
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  • Content, Creative & Campaigns

The Elevation Awards 2024 Winners Report

  • Content, Creative & Campaigns

The Elevation Awards 2024 Winners Report is an essential guide for client-side marketers to discover which agencies and organizations are leading the way in US B2B marketing creativity, innovation and excellence. You’ll be able to

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  • Content, Creative & Campaigns

LinkedIn Social Selling Mastery: The Blueprint for B2B Success.

  • Content, Creative & Campaigns

Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from traditional cold calling and conventional ways,

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  • Strategy and Evolution

The B2B Marketing UK Agencies Benchmarking Report 2024

  • Strategy and Evolution

It’s that time of year again. The B2B Marketing UK Agencies Benchmarking Report is back and it’s showcasing the ever-changing B2B landscape. This year, we gathered data from an impressive 106 agencies; plus, we ranked

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B2B strategies. B2B skills.
B2B growth.

Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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