Gravity Global, B2B and complex markets consultancy, has acquired Mojo Media Labs (Mojo), a specialist in ABM and a HubSpot diamond agency partner.
This is Gravity’s third acquisition in three months giving its growing US operation world-class expertise in the intricate science of connecting B2B’s critical components: branding, demand generation, sales and client development. In March, Gravity acquired the B2B practice of 9thWonder and content marketing agency Morsekode.
“Mojo’s expertise makes us a major player in ABM,” said Jose Lozano, US CEO of Gravity Global. “We now provide all three critical ABM components of strategy, content, and marketing automation, and we do this at scale with complete branding capabilities.”
Founded in 2011 by husband-and-wife team Mike and Nikole Rose, Mojo has built a pre-eminent ABM practice by concentrating on total client revenue, not merely new customer sales. The agency focuses on all the ways their businesses grow – marketing, operations, client service, finance, and sales – to create customer engagement that boosts the sources of business success for clients such as Penn Engineering, LTK/RewardStyle and Array.
With the completion of the transaction, Nikole Rose, President and COO of Mojo, will lead the acquired business moving forward. Mike will continue to provide support in a non-executive/advisory capacity.
“We take companies from random acts of marketing and sales to predictable revenue growth,” Nikole said. “Most agencies focus on metrics that don’t matter like visits and leads, whereas we tie everything to the actual business pipeline. Increasingly, we’re attracting clients that need brand strategy and global reach we weren’t able to provide. Now we can.”
Mojo’s Hubspot leadership (the agency is a Diamond Partner) complements Gravity’s expertise across leading marketing automation platforms including Salesforce and Marketo. Already, several Mojo clients are discussing ways to expand their marketing globally, strategically and creatively with Gravity.
“Marketers don’t have the resources to effectively juggle two dozen specialist agency relationships to create B2B programs around the world,” said Lozano. “They want specialist agencies that are more nimble and agile than holding companies, but they still want one source for strong creative, media, PR, ABM and content. With Mojo, we can fulfil the most complex marketing matrices and produce significant growth for any size client anywhere.”
