Software and systems are finally at a point where – with the right strategy in place – technology can fuel the whole ABM process.
But our research shows just 16% of B2B marketers are confident they have a good understanding of the technology currently available for ABM.
In fact, this lack of clarity over what’s available and what it can do is the number one challenge marketers face when implementing an ABM strategy.
Download this free, 19-page vendor-neutral guide to discover:
- What technology should be in your ABM stack – whatever your level of maturity.
- The top three challenges B2B marketers face when combining tech and ABM.
- Easy-to-understand definitions of the key systems you should be using to enhance your ABM.
- An at-a-glance ‘ABM Technology Maturity Map’, highlighting the key vendors for each piece of technology.
