Written by B2B Marketing
In a traditional corporate structure you might have just one or two bosses to satisfy. In a partner-led organisation, such as a professional services or law firm, you could have hundreds.
We spoke with senior marketers from a number of partner-led organisations to find out how marketers can navigate this complex web – and to satisfy the partners’ needs, client’s demands and business’ goals.
This report takes a detailed look at why content marketing needs to be so much more than just generating leads downloading a report (yes, we know). Of course, this still plays an important role, but
The Elevation Awards 2024 Winners Report is an essential guide for client-side marketers to discover which agencies and organizations are leading the way in US B2B marketing creativity, innovation and excellence. You’ll be able to
Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from traditional cold calling and conventional ways,
Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.
